Infographic: Dads under the magnifying glass…
This year, just for fun, we put the Dads of Purkle Australia under the magnifying glass as we take a look at what Dad might expect to receive this Father's Day.
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TEG Rewards rebrands to TEG Insights
TEG, Asia Pacific’s leading Ticketing, Live Entertainment and Data Analytics business, is delighted to announce that its online research business TEG Rewards will rebrand as TEG Insights. Purkle will remain the consumer-facing brand for research panels.
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Behold! It’s The Unstoppable Rise Of E-sports
From the pioneering days of Pong and Space Invaders to the ultra-realistic games of today, the world of computer-generated recreation has come a long way, and e-sports in particular is now a global mega industry.
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Why we chose Fair Data
This article first appeared in the February-March 2018 edition of the Australian Market and Social Research Society’s publication Research News. In the age of big data, the number of organisations collecting personal information around the world is ever increasing;...
How to Stay Relevant and NOT Alienate people
Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up with today’s consumer.
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Mobile-first vs. mobile optimised surveys – what’s the difference?
While mobile optimisation allows respondents to access online surveys via mobile devices, it does not necessarily preclude sample bias if the survey design did not apply mobile-first strategies.
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