TEG Insights is pleased to announce the launch of Doppler™ – an ‘insights to activation’ offering.
Identify, build and reach your optimum target audience in a scalable and cost-effective manner.
The insights to activation offering, called Doppler™, utilises research and first-party data to identify look-alike audiences using spend, lifestyle, geographic and demographic characteristics to accurately replicate research cohorts in a digital form.
Using this method, advertisers can target audiences based on motivation, intent, attitude and awareness, along with the usual attributes like age, gender, location and behaviour. When combined with TEG’s data set of 16m, these attributes create audience scale appropriate for many advertisers to digitally target across content, social platforms and connected TV.
Click here to read the Media Release, as published on Research News Live.
Contact us today to find out more more about Doppler™.
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